Sonali Yadav

Crafting stories that inspire change


Hi, I am Sonali.


A storyteller, brand & digital marketer and social media enthusiast.

I thrive on stories. Books, music, drama, movies, people, countries, religions, traditions, revolutions, ideas. And my personal favourites are the ones that help make money while adding genuine value - the business stories.


2018 - Present


Teabox ( A teaxpress Pvt. Ltd Brand)

Doing my bit in transforming a 200-year-old industry.

Tea, a beverage most of us consume every day, yet know so little about. A habit or taste preference, what is it that makes one reach for their cup every single time? Built upon decades of usage, how hard is it for someone to make the switch or start from a whole new perspective?

Finding answers to questions like these, using those insights to create an effective communication strategy and brand experience and ensure these standards are maintained is what this role is all about.

2016 - Present


Teabox ( A teaxpress Pvt. Ltd Brand)

Getting people to care about what you care (is easier said than done.)

Sharing your business story in this increasingly noisy & full-of-other-options social world is not as simple as it used to be. And that's what makes it all the more fun. The objective is to create stories, campaigns and experience that goes beyond the transaction and accelerates the brand awareness and reach.


For every paid campaign,

Outcome = Ad creative X Target audience X Budget X Willingness of the buyer

It's not just an ad. It's design, copy, consumer insights, money, targeting, positioning, optimisation skills and common sense all at play at once. I consider ads as stories that capture attention, keeps you immersed until the end and finally directs you to the moral - this is good for you!

“Collaborating with Sonali on brand projects for Teabox has been an absolute pleasure. I always enjoyed our brainstorming sessions and team projects particularly since she brought in a non-biased 360-degree perspective, a skill which seemed perfectly natural to her. She is extremely perceptive about consumer behaviour and underlying patterns about consumer decision making. Over the year, I have admired her innate knack with words and her ability to communicate a story effectively. Working with her has been a great learning experience for me and other members of the team.” - Rutvi Solanki, Customer Engagement Manager

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